Meta ads, built and run by the same person.
Facebook and Instagram for ecommerce brands. The person writing the creative is the person watching the account, so a bad hook gets replaced the day it goes bad instead of at the next reporting call.
Creative, testing and the account, together.
The usual split is an agency running the account while creative comes from somewhere else. That gap is where most Meta budgets die.
Campaign and ad-set architecture set for how the auction actually allocates today, not how it did two years ago.
UGC, AI video, statics and hooks produced in volume, because fatigue is a supply problem before it is a targeting problem.
New angles into the account on a schedule, with enough spend behind each to reach a decision rather than a guess.
Pixel and Conversions API checked against the store’s own numbers before any budget decision rests on them.
Cold, warm and retargeting built from real pixel and customer data, not a lookalike stack nobody has revisited.
Nothing is paused on three days of data. A short window shows what the algorithm did that week, not whether the ad works.
Four weeks in, four weeks out.
The first month is diagnosis and rebuild. After that it is a loop.
STEP 01
Audit the account
Structure, tracking, creative inventory and what the numbers actually say versus what the dashboard claims.
STEP 02
Fix tracking first
No budget moves until events reconcile with the store. Optimising against a broken conversion is worse than not advertising.
STEP 03
Rebuild and launch
Structure rebuilt, creative queued, and enough budget behind each test to reach a decision.
STEP 04
Iterate weekly
Winners scaled, losers diagnosed before they are paused, new angles queued ahead of fatigue.
Starts at $1,200 a month.
Flat fee, not a percentage of spend. Your ad account, your card, no markup on media.
Creative production is included at this floor. Most agencies bill it separately, which is how a $1,200 retainer becomes $3,500.
Runs well with these.
Most of these problems are the same problem wearing a different hat.
— Start
Send the ad account.
Read access is enough for a first look. You get a real read on what is wrong before anybody talks about a retainer.