The revenue ads cannot buy you.
Klaviyo flows and campaigns for ecommerce. Welcome, abandonment, winback and the segmentation underneath them, on a list you already paid to build.
Flows first, campaigns second.
Flows earn while you sleep. Campaigns are work every week. Most accounts have the ratio backwards.
Welcome, browse and cart abandonment, post-purchase, winback and replenishment, built and maintained rather than switched on once.
Engagement tiers, purchase behaviour and lifecycle, so the same message stops going to everybody.
A real schedule tied to your promotions, not a newsletter sent when somebody remembers.
Used for the moments that justify a text, not as a second email channel.
Domain authentication, list hygiene and sending reputation, which nobody notices until inbox placement collapses.
Klaviyo’s default attribution window flatters itself. Reporting reconciles against the store.
Build once, then tend it.
The flows are an asset. The campaigns are the maintenance.
STEP 01
Audit the account
Existing flows, list health, deliverability and what is actually earning versus what is just sending.
STEP 02
Rebuild the flows
Core flows built or repaired first, because they carry the revenue while everything else gets sorted.
STEP 03
Segment the list
So messages match behaviour and the unengaged stop damaging your sending reputation.
STEP 04
Run the calendar
Campaigns on schedule, tested, and reported against real orders.
Starts at $1,200 a month.
One-time flow builds without a retainer start at $1,800.
Your Klaviyo bill stays on your own account at Klaviyo’s price. We never mark up a platform fee.
Runs well with these.
Most of these problems are the same problem wearing a different hat.
— Start
How much of your revenue is email?
If it is under fifteen percent, the flows are the cheapest growth available to you right now.