Measure, change, prove.
A change nobody measured is a preference. The tracking work is not a prerequisite to the CRO work, it is half of it.
Before anything is tested, the numbers have to be trustworthy. Most stores fail this first check.
Where people actually leave, by device and by source, rather than where you assume they leave.
The page that has to do the convincing, and usually the least-touched template on the store.
Friction, shipping surprises and payment options, which is where the biggest single wins usually hide.
Built to match the ad that sent the visitor, instead of dropping paid traffic on a homepage.
A page-builder store loading a megabyte is a CRO problem before it is a technical one.
Nothing ships unmeasured.
Every change goes out with a way to tell whether it worked.
STEP 01
Verify the data
Tracking audited and reconciled against the store’s own orders. Nothing is tested on numbers that do not add up.
STEP 02
Find the leak
Funnel, device and source analysis to locate where revenue is actually being lost.
STEP 03
Change one thing
Prioritised by expected impact, built properly rather than bolted on with an app.
STEP 04
Prove or revert
Measured over a real window. If it did not work it goes back, and that gets reported too.
Starts at $1,500 a month.
Ongoing programme. A one-off page or checkout rebuild is quoted on scope.
If the tracking is too broken to measure anything, that gets fixed first and we say so before you commit.
Runs well with these.
Most of these problems are the same problem wearing a different hat.
— Start
What is your checkout doing?
Send the store. The first look is free and you get a straight answer about where the money is leaking.