Onboarding, listings and the data underneath.
The application is the easy part. Passing content requirements at scale is where expansions die.
Seller applications, category approval and the documentation each marketplace wants before it will let you list.
Titles, attributes, images and content built to each marketplace’s own requirements rather than copied from Amazon and rejected.
Marketplaces grade your listings. We have taken a manufacturer’s Walmart content scores from 80% to 95%, which changes what gets shown.
Listings fed from one catalogue and stock synced, so a channel does not oversell what the warehouse does not have.
Sponsored placements on each platform once listings are live and converting, not before.
Suppressions, policy flags and performance metrics watched, because a channel going dark is silent until the revenue stops.
Approve, list, connect, advertise.
In that order. Advertising a listing that fails content requirements is money on fire.
STEP 01
Apply and get approved
Applications, categories and documentation. This is where most expansions stall for months.
STEP 02
Build the catalogue
Listings built to that marketplace’s spec, not adapted from another one and hoping.
STEP 03
Connect the data
Feed and inventory wired so the channel stays accurate without anybody maintaining it by hand.
STEP 04
Turn on demand
Sponsored placements once the listings convert, with account health monitored from day one.
Starts at $2,500 per marketplace.
Onboarding, catalogue build and connection. Ongoing management from $1,500 a month.
This is not theory. One of us ran ecommerce for a manufacturer selling across Amazon, Walmart, Target and Wayfair, including the content-score work that decides visibility.
Runs well with these.
Most of these problems are the same problem wearing a different hat.
— Start
Which shelf are you missing?
Tell us what you sell and where you sell it now. We will say which marketplace is worth the effort and which is not.