Amazon Rufus: What Actually Changed for Sellers
Amazon’s AI shopping assistant now sits between your listing and a large share of your buyers. It does not match keywords. It reads your listing, your reviews and your Q&A, decides what…
— Notes
Working notes.
What we found, what broke, and what we would do differently. Written while the work was happening, not afterwards for the blog.
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Jacksonville SEO: What Works and What Wastes Your Money
What actually moves the needle for local Jacksonville businesses trying to rank on Google — from keyword strategy to Google Business Profile to content that people actually want to read.