Google Ads run against revenue, not clicks.
Search, Shopping and Performance Max for ecommerce. The feed gets fixed before the bids do, because a broken feed quietly caps every campaign above it.
Feed first. Then bids.
Most underperforming Google accounts are not a bidding problem. They are a product data problem that bidding cannot outrun.
Disapprovals, missing attributes, GTIN and category errors cleared before spend scales into them.
Titles, types and attributes written for how Shopping actually matches queries, not copied from the product page.
Separated so they stop bidding against each other, with brand traffic handled deliberately rather than by accident.
Non-brand campaigns built to earn new customers, and brand spend measured honestly instead of counted as a win.
Negatives mined regularly, because P-Max will spend on anything you have not explicitly ruled out.
Which actions actually feed bidding, and which ones are inflating the number your dashboard shows.
Diagnose, fix, then scale.
In that order, every time. Scaling a broken account just buys the problem more traffic.
STEP 01
Read the account
Structure, conversion actions, search terms and where the money is really going.
STEP 02
Clear Merchant Center
Disapprovals and feed errors first. This alone often moves impression share before a single bid changes.
STEP 03
Restructure
Shopping, P-Max and Search separated so each has a job and none is stealing credit from another.
STEP 04
Scale on tested ground
Budget follows what has proven out over a meaningful window, not what looked good this week.
Starts at $1,200 a month.
Flat fee. Merchant Center and feed work is part of it, not a separate line.
If the feed needs a full rebuild rather than repair, that is scoped separately and quoted before anything gets built.
Runs well with these.
Most of these problems are the same problem wearing a different hat.
— Start
Show us the account.
Read access and a look at Merchant Center is usually enough to say what is actually wrong.