The highest-leverage local asset, and the most neglected.
Most businesses claim the profile, fill in half of it, and never touch it again. Meanwhile it is the first thing every local buyer looks at.
Categories, services, attributes, hours and description. Categories alone routinely move map rankings before anything else is touched.
Profiles with current photography get engaged with more. We shoot them, so this is not a request for you to send some.
Published on a schedule, because an active profile outranks a dormant one with the same information.
A system that actually asks, at the moment a customer is happiest, without breaching platform rules on incentives.
Including the bad ones, in a way that reads well to the next person who finds it. Responses are public and they are read.
The Q&A section is open to anybody. Left alone, competitors and confused strangers answer for you.
Fix it, feed it, defend it.
The profile is a living thing. It decays if nobody touches it.
STEP 01
Audit and fix
Categories, duplicates, wrong hours, missing services. This part is cheap and it produces the biggest single movement.
STEP 02
Build a review flow
The ask, the timing and the follow-up. Volume and recency both count toward ranking, not just star rating.
STEP 03
Post and photograph
Regular posts and fresh photography, on a cadence you can see.
STEP 04
Track on a grid
Rankings measured across a real geographic grid, not from your own office where you always look like number one.
Starts at $400 a month.
Profile management, posting, review generation and responses. One-time optimization without a retainer is $600.
One-time profile optimization runs $300 to $1,500 across the market, and ongoing management $100 to $1,000 a month. Review count and recency are direct local ranking factors, which is why the two belong in the same service.
Runs well with these.
Most of these problems are the same problem wearing a different hat.
Questions we get asked.
How much does Google Business Profile management cost?
At eCommWiz ongoing management starts at $400 a month and a one-time optimization without a retainer is $600. Across the market, one-time optimization runs $300 to $1,500 and monthly management $100 to $1,000.
Can you get rid of a bad review?
Only if it breaches Google policy, and we will tell you honestly whether it does. What we can do is answer it well and bury it under recent genuine ones. A well-handled bad review often reads better to the next customer than an unbroken wall of five stars.
How do you get more reviews without breaking the rules?
By asking every customer at the right moment and making it one tap. Incentivising reviews breaches platform policy and risks the whole profile, so we do not do it. Volume and recency both count toward ranking, which is why a steady trickle beats a burst.
— Start
When did you last post to your profile?
If you are not sure, that is the whole answer. We will audit it free and tell you what is missing.